ARLINGTON, VA — The Meat Institute issued the following statement regarding President Trump’s Executive Order to explore implementing Mandatory Country-of-Origin-Labeling (mCOOL) for beef products.

“The Meat Institute appreciates the Administration’s continued focus on strengthening the U.S. beef supply chain and exploring ways to bring beef prices down for consumers. However, the President’s Executive Order to explore implementation of mCOOL raises concerns about revisiting a failed policy that the United States has already tried and that Congress ultimately repealed in 2015. We should allow the free market to work, rather than have the government mandate how beef must be marketed to consumers.

"Mandatory COOL is all cost, with no demonstrated increase in demand or added value. USDA’s own Chief Economist reached that conclusion in 2015 after the previous mCOOL program imposed roughly $1.5 billion in implementation costs and $200 million in annual ongoing costs.

“The Meat Institute’s recent economic analysis shows the same concerns remain today. Reinstating mCOOL for beef would cost $721 million in first-year implementation costs and add an estimated $835 million annually to consumers’ beef purchases.

“With beef supplies at a 75-year low and demand strong, now is not the time to add unnecessary costs and complexity to the beef supply chain or risk putting further upward pressure on prices. Additional consumer costs could jeopardize the strong beef demand the industry has enjoyed. The U.S. Department of Agriculture has implemented a robust voluntary ‘Product of USA’ label that identifies beef from animals born, raised and processed in the United States. The voluntary label should be given a chance to succeed before Congress repeats a burdensome and costly regulatory mistake.”

About the Meat Institute

The Meat Institute represents the full community of people and companies who make the majority of meat American families rely on every day. The Meat Institute’s hands-on regulatory and technical expertise, proactive advocacy, unique convening power, collaboration within and beyond animal agriculture, and sector-leading continuous improvement initiatives drive relationships and resources that ensure meat continues to be a vital, trusted pillar of healthy diets and thriving communities for generations to come. To learn more, visit: meatinstitute.org.