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21 July, 2026

New Economic Study Finds Reinstating mCOOL Would Cost Consumers and Meat Supply Chain More Than $1 Billion Annually

The Meat Institute today announced a new economic analysis by Decision Innovation Solutions finds that reinstating Mandatory Country of Origin Labeling (mCOOL) for beef and pork would impose significant costs, more than $1 billion annually, across the U.S. meat supply chain, increasing expenses for livestock producers, meat processors, retailers, and consumers while providing little evidence of increased consumer demand for labeled products.

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